Champions Real Estate Marketing SAE Practice Test 2026 - Free Real Estate Marketing SAE Practice Questions and Study Guide

Telemarketing in real estate is commonly referred to as cold-calling. This term specifically describes the practice of contacting potential clients or leads without prior interaction, typically over the phone, to promote real estate services or properties. Cold-calling is an integral part of telemarketing strategies, as it aims to generate interest, schedule appointments, or gather information from prospects who may not be familiar with the agent or the services being offered.

The other options, while related to marketing and outreach, do not accurately capture the essence of telemarketing. Direct messaging usually refers to sending private messages through social media or messaging platforms, which is a different form of communication. Client outreach is a broader term that encompasses various strategies for engaging with existing and potential clients, but does not specifically denote the method of making unsolicited calls. Email campaigning involves sending promotional messages or newsletters via email and is a separate marketing tactic distinct from the immediate, personalized contact characteristic of telemarketing.